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Geneva Tisdale and the Woolworth Employees Who Finished the Job

Near Greensboro, North Carolina

After five months of sit-ins, boycotts, and economic pressure, the Woolworth Company faced a problem. Greensboro's stores were losing money. The lunch counter that had been at the center of it all was sitting mostly empty, avoided by white customers who did not want to be associated with the protests and closed to Black customers who refused to eat under segregation's terms.

On July twenty-fifth, nineteen sixty, store manager Clarence Harris called four of his Black employees into his office. Their names were Geneva Tisdale, Susie Morrison, Anetha Jones, and Charles Best. He asked them to change out of their Woolworth uniforms and into street clothes. Then he asked them to go sit at the lunch counter and order a meal.

They did. They were the first Black people ever served at that counter.

The lunch counter was desegregated not with a legal ruling, not with a dramatic public confrontation, but with four employees doing what their manager asked, in street clothes, on a Monday afternoon. The Greensboro Four had started it. Tisdale, Morrison, Jones, and Best finished it. Their names appear in the historical record, but they are almost never included in the summaries that students read in school. The arc of the story has a beginning everyone knows. It has an ending that far fewer can name.

Sources (3)
Map of North Carolina with this story marked